Campus Technology 2007: Roadmap to IT Leadership
Attendees of the Campus Technology Conferences...
...Are Decision Makers
In higher education institutions, IT purchasing decisions are made by group consensus. The right people will hear your message as Campus Technology conferences' attract all three levels of technology acquisition decision- makers.
Audience Composition:
IT Professionals - 50%
- CIO's
- VP's, Information Technology
- Chief Technology Officers
- IT Directors
- IT Managers
- Network/System Administrators
Tech-Savvy Faculty - 23%
- Department Chairs
- Professors/Instructors
|
Administrators - 27%
- CEOs
- Chancellors
- Chief Academic Officers
- Deans
- Registrars
- Business Managers
- Directors of Academic Computing
- Directors of Administrative Computing
- Library Directors
|
..Have Purchasing Authority
88% of Campus Technology conference attendees recommend, specify or approve the purchase of IT software or hardware.
...Have Budgets to Buy Products and Services
Chances are, when you're speaking to a Campus Technology conference attendee you talking to someone with an annual institution IT budget more than $1 million. Sales possibilities are high when presenting to this qualified group.
Budgets:
- $5,000,000 or more - 13%
- $4,999,999-$1,000,000 - 20%
- $999,999-$500,000 - 8%
- $499,999-$100,000 - 11%
- $99,999 or less - 7%
..Are in the Market
Plan to Purchase Technologies in the Next Year
- Notebook/Tablet PCs
- Mobile/Wireless technologies
- Handheld devices
- Storage Solutions
- Desktop computers/workstations
- Audio/Video/Image capture technologies
- Display/Presentation systems
- Networking infrastructure
- Printer/scanner/fax/copier technologies
...Want to Learn More About Technologies in the Next Year
- eLearning platforms/portal software
- Enterprise management systems
- E-business applications
- Content management systems
- Audio/video/image captured
- Handheld devices
- Curriculum/course management software
...Come From All Regions of the U.S.
- West - 23%
- Midwest + Southwest - 18%
- Northeast - 35%
- Southeast - 20%
- Other/International - 4%
Source: Campus Technology 2006 & Syllabus2005 Conference Studies