Click here to receive your FREE subscription to Campus Technology
News
eBureau, Datamark Partner for Enrollment Predictive Modeling
6/27/2008
|
|
The partnership will allow Datamark to generate "eScores," a value assigned to each online lead that predicts the likelihood an individual will apply, enroll, and start school. The process is intended to increase overall enrollment rates by allowing institutions to focus marketing and admissions resources in those areas more likely to produce leads that will convert into enrolled students. The system's integration with Datamark's LeadBin 5.0 further allows the company to accept or reject leads based on their individual value.
"Our partnership with Datamark allows us to deliver together a compelling total solution to the education market, a large vertical industry where we can clearly demonstrate the power and value of using real-time predictive scoring within online marketing strategies," said Gordy Meyer, president and chief executive officer of eBureau, in a prepared statement. "With education institutions now spending over a billion dollars to procure, pursue, and convert inquiries and leads into enrolled students, eBureau's eScores for Education offering serves as a major productivity enhancer and cost-savings tool that these schools can leverage to boost enrollment."
The companies are demonstrating their eScores for Education solution at this week's Career Colleges Association (CCA) Annual Convention and Exposition in Las Vegas later this month.
About the author: Chris Riedel is a freelance writer based in Illinois. He can be reached here.
Cite this Site
copy text (above) for proper citation
Recommended Reading
- Fixed-Mobile Convergence: Dartmouth Beefs Up Cell Coverage, Cuts Costs
Problems with cell phone coverage aren't uncommon on college campuses. There are two main reasons: The beefy structure of historic buildings can block cellular reception within walls, and, on more remote campuses outside cities, signal coverage can be light.
- Thompson Rivers U Deploys Unified Digital Campus for ERP
Thompson Rivers University (TRU) in British Columbia has selected SunGard Higher Education's Banner Unified Digital Campus (UDC) to integrate its ERP systems.
- DV Kitchen Web Video Publishing System Released
DVcreators.net has released DV Kitchen, a new video encoding and publishing application for Mac OS X designed specifically for creating materials to be posted on the Web.
- NEC Debuts 4 Education Projectors
NEC this week debuted four new projectors targeted toward education applications, along with a new MultiSync LCD display. The new NP-series projectors are entry-level models started at $899 but are designed to provide high light output, support for closed captioning, and built-in networking capabilities.
- Security Researchers Uncover Spring Framework Vulnerability
Software frameworks are enjoying enormous popularity these days among a range of developers. It's popularity well earned; frameworks provide powerful tools for building more flexible and less error-prone applications. They generally enhance developer productivity with out-of-the-box functionality. And they can free developers to focus on features instead of common coding tasks.
- 3PAR Server Arrays Integrate Fat-to-Thin Processing
Utility storage provider 3PAR has announced the release of the 3PAR InServ T400 and T800 Storage Servers. The new hardware is built on the company's third-generation InSpire architecture, featuring the 3PAR Gen3 ASIC with integrated fat-to-thin processing.
