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U Alabama Mines Data To Boost Enrollment, Retention
1/10/2008
UA draws on a variety of data sources for its student enrollment program, Davis explained, including not just SAT and ACT scores, but also information each student supplies in submitting test scores. They also have data gleaned from student applications themselves, Davis said. And, more recently, "We've done a better job collecting data on the types of communication we've had with a student--e-mail, chat, letters, visits they've participated in." They haven't yet mined those bits of data, she said, but now have two years worth collected and are planning ways to use it.
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Linda L. Briggs is a freelance writer based in San Diego, Calif.
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