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Life As a Series of 'Media Interrupts'
9/28/2005
· They call the telephone the "universal interrupt in the media day" for most, although I've got to think that instant messaging may be an even more frequent interrupter for many; it sure is for me.
· Some forms of media are frequently used in conjunction with other forms. For example, instant messaging and telephone and newspaper use are often taking place along with other forms of media; but watching movies on DVD is frequently a single-media experience.
The full report is aimed at marketers and is thus quite expensive to purchase just to satisfy one's curiosity, but no doubt there will be independent reports and white papers available over time.
The single most nagging question that comes up for me when I read the report and when I think about it, comes from thinking about the phrase "interrupt in the media day." I presume that when my colleague at SCUP, Phyllis Grummon comes into my office to talk about 2006 Campus of the Future conference programing, that is also a "media interrupt?"
So . . . if we spend 69 percent of our waking hours immersed in media, often in concurrent media usage, is all the rest of life now simply a "media interrupt?" One thing's for certain, my lunchtime is rarely a "media interrupt." J
About the author: Terry Calhoun is Director of Communications and Publications for the Society
for College and University Planning (SCUP). You can contact him through CT's IT Trends forum by clicking here. View more articles by Terry Calhoun.
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