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6/21/2005
It was a daring experiment, and one that caught immediate criticism because some saw the university as “giving away toys” to the incoming freshman class. Well, iPods are ‘toys’ in a sense, and of course they were mostly used for entertainment. But some pretty interesting lessons were learned.
And it was just the start. Next fall, incoming freshman at one university are each getting their own personal gigabyte key fob drive and there are probably many initiatives I haven’t learned of yet. There’s no doubt that we’ll all be carrying everything we have access to with us, all of the time, in the not-to-distant future. So, let’s take a look at what Duke learned before we go off doing bigger and better things.
What did Duke get for the estimated $500k that the iPod project cost? Well, if you read the entire report--Duke iPod First-Year Experience,--it’s clear that the university really got its money’s worth. Sure, some of the popular media characterized it as an unwarranted waste of money, pandering to students’ addiction to technology toys. But those same people probably don’t understand what an “experiment” is in the first place. Much of what was learned could have been predicted, but now we know. That’s worth a lot.
· They used iPods as course content dissemination tools--basically, virtual
access to class content wherever students were.
· iPods were used in the classroom to record lectures, discussions, and
feedback: “It was great. I didn’t have to write down all the comments
my group said about my paper because I could just download it off my iPod onto
my iTunes and listen to it from there.” (Duke report, page 7)
· Likewise, they were used in ‘the field’ to take notes, record
interviews, even the sounds of various environments. (A major point: Needs a
better microphone!)
· They were also used as digital flash cards for repetitive listening
to audio content.
· And they were useful for backing up or carrying around large multimedia
files: “I love my iPod. I had a music seminar . . . and had to memorize
various symphonies and concertos for a listening final. My prof had no idea
what an iPod was but I used it every day until I learned all of the listed recordings.”
(Duke report, page 10)
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