Home > Babson College: Creating a Blended MBA Program

Features

Babson College: Creating a Blended MBA Program

2/3/2003

The term blended learning has many meanings. Some people view it as a blend of technologies; others view it as a blend of experiences. Babson College defines blending as using the correct delivery techniques to achieve specific learning objectives. This allows us to leverage face-to-face and technology-based learning modes—whether synchronous and asynchronous, broadcast or simulation—based on our pedagogy and learning objectives.

During the 1990s Babson College transformed its course-based MBA curriculum into an integrated set of learning experiences that immersed students in the study of business life cycles. It also transformed its undergraduate curriculum by integrating its business core and liberal arts programs and migrating to a competency-based model for outcome measurement. These early innovations positioned its faculty and program administrators to develop an MBA program that blended technology and face-to-face teaching in a semi-customized approach to learning.

In the first phase of this program, which is now in progress, Intel Corp. employees are able to earn an MBA in 27 months without leaving their jobs and without moving to Babson. Through a unique mix of on-site classroom sessions and eLearning activities, Babson's modular curriculum is delivered to the students at their locations.

Design Approach
Babson's integrated curriculum was a natural starting point from which to build a blended MBA program. The development of an integrated educational program 10 years ago provided us with insights into how complex subjects could be woven together to form a complete learning experience. It also introduced the idea of segmenting or chunking the curriculum into units of learning—modules, streams, and sessions—without introducing a disruptive delivery mechanism like Web technology. This decade of experience provided Babson's faculty with time to develop a culture of integration in the design and delivery of the program. It also ingrained in them the practice of rapidly redesigning modules in a team environment, a skill that has proven critical for moving the experience online.

Technology Delivery Model

The blended MBA was developed to support easy access to learning content, collaboration, and flexibility. The core is a learning management system integrated to a synchronous conferencing system. Supporting these Web-based platforms is CD distribution for content that may be bandwidth-intensive and to provide some learning assets in a disconnected format. The resulting student and faculty experience is a blended one where the appropriate tools can be utilized to achieve the learning objectives. As with any system, human interaction is a key critical success factor. In this case, faculty and student support are required to ensure that the technology remains transparent. Additionally, face-to-face sessions are required to teach those subjects and concepts that are not naturally supported through the technology.



Recommended Reading
  • Cedarville U Sets Up SonicWall Firewalls

    Cedarville University in southwestern Ohio has implemented SonicWALL firewalls to provide high-speed gateway firewall protection for its 3,000 students.

  • Data Breach Strikes U North Dakota Alumni Association

    The alumni association for the University of North Dakota has gone public with a data breach that occurred when a laptop belonging to a software vendor was stolen from a vehicle. The computer contained the names of 84,000 university alumni, donors, and others, according to coverage by the Grand Forks Herald.

  • Tips for Selecting a Campus CRM tool

    As competition for students increases, colleges and universities are looking more and more to customer (or constituent) relationship management software for help in remaining competitive.

  • Intercast Networks Goes into Beta with Kazam Video Service at Internet2 Universities

    Intercast Networks has redesigned Kazam, its student Internet TV and video service based on the company's VideoXpress platform. Following a spring semester alpha trial at Columbia and Purdue University, the company redesigned Kazam's interface based on student feedback and added additional content that caters to a student audience.

  • Michigan State Managing MRI Images from Africa with Acuo Tech DICOM Services Grid

    Doctors at Michigan State University have begun using the Digital Imaging and Communications in Medicine (DICOM) Services Grid from Acuo Technologies to transport and manage magnetic resonance imaging (MRI) results from a hospital in Malawi, Africa in order to monitor the impact of malaria on children.

  • IIT Delhi Delivers Services with Ingres Open Source

    Administrators at the Indian Institute of Technology Delhi (IIT Delhi) have gone public with their installation of open source database management software from Ingres. IIT Delhi, one of seven leading institutes of technology in India, adopted Ingres Database to support administration functions such as grading, finance, human resources, procurement, and hospital administration.